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The Sport and Physical Activity Partnership for London

Marketing Essentials

What are the essential elements you must put in place to market your programme/club successfully and develop a unique 'brand'?

This four hour interactive course introduces the concept of successful marketing for sports coaches and clubs - defining and building a brand, developing and implementing an effective and practical marketing plan, how to monitor and evaluate the results, and great examples of good practice.


BRANDING What is a brand and how to build one that will professionalise your services and increase your income

PLANNING How to put together a business/marketing plan that is simple to use and update, including examples of the key essentials all good sports marketing plans should contain

MARKET RESEARCH The key elements you need when researching your brand and competitors with practical ideas and examples

FIRST IMPRESSIONS Why first impressions count - appearance, punctuality, facilities, your team - and we review best practice for customer care

SOCIAL MEDIA How to use Facebook and Twitter to bring your services into the 21st century and increase your profile and income

GOOD PRACTICE Case studies showing some of the best ideas we have come across in sport for you to implement in your programme

Region: South London
Type: NGB Accredited
Venue: Byfleet Lawn Tennis Club
Date: 23/05/2012 - 23/05/2012
Time: 10am to 2pm
Cost: 45.00
Tutor Name: Mike Lynch
Booking Requesting Closing Date: 22/05/2012
Contact Name: Alison Lynch
Contact Organisation: GBSport
Contact Tel: 01952 620099
Contact Email:
Special Instructions:

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